Category: Sports

Show Posts in

Amart Sports to merge with Rebel

SUPER Retail Group is ditching its Amart Sports brand. The company will convert its network of 65 Amart Sports stores into Rebel stores by the end of October, bringing the total to 157 outlets under the one banner. The company said the decision came after a strategic review …

Sports Direct: The ‘Selfridges’ of sports?

“It’s clear we have smashed the ball out of the park with our ‘Selfridges’ of sport concept,” boasted Sports Direct chief executive Mike Ashley to financial analysts, following the release of the company’s latest results. He was talking about the retailer’s efforts to drive its stores upmarket and …